Peninsula On-Demand

New Gen? No Problem: Understanding Your Gen Z Employees & Customers

Are you wondering how to best engage your Gen Z staff and clients?

Generation Z or Gen Z (born between mid-90s and early 2010s) are set to beat Millennials as the most populous generation on earth. Unlike the generations before them, Gen Z expects more from their brands and employers. They are more socially and environmentally conscious and support businesses that align with their values – and keep their promises.

To attract the best Gen Z employees, too, you must ensure you create a diverse and inclusive workplace with opportunities for growth and training.

In this webinar, our experts, Olivia Cicchini and Dixon Karichian, share expert guidance and tips on successfully engaging the youngest generation of consumers.

After watching the webinar, you’ll know:

How Gen Z differ from their older counterparts
How to attract Gen Z top talent
How to engage and retain Gen Z staff
How to promote diversity and inclusion in the workplace
How to connect your brand with Gen Z consumers

Fill out the form below to access the webinar recording, and more:

Meet Our Speakers

Olivia Cicchini, Employment Law Expert & Presenter, Peninsula Canada

A licensed paralegal, Olivia has significant insight into legal, HR, and employee management challenges faced by Canadian SMEs. 

She utilizes her employment law expertise to create relevant and comprehensive content to help small business owners stay compliant with employment standards and health & safety legislation.  

Olivia’s incisive commentary regularly appears on radio, websites and in newspapers. Her views have been featured on CBC Radio, CTV News, CP24, and Toronto Sun.

Dixon Karichian, HR & Employment Relations Advisor, Peninsula Canada

An experienced HR professional and a Certified Human Resources Leader (CHRL), Dixon Karichian is an HR & employment relations advisor at Peninsula Canada. Through her many years of experience as an HR generalist and HR manager, Dixon has gained considerable knowledge of legislation across Canada and best practices when handling matters related to human resources.

In her current role, Dixon provides consultation to small- and medium-business owners on all aspects of HR management and employee relations.